Snapchat

In my article How does Snapchat work , I already explained the basic functions of the up-and-coming network ( 100 million active users + 7 billion video views daily! ).

Today I would like to recommend Snapchat as a marketing tool and give tips on how you can use the channel for you and your brand or company.

Why you should use Snapchat for your marketing

Business profile snapchat is currently probably the best way to reach a young target group between the ages of 13 and 34 . The transience of the content makes them a very active target group – because you don’t want to miss a snap.

More than 60% of Snapchatters who use Snapchat every day also create their own content every day.

Even if the network in Germany is still a bet on the future, large reach in the young target group is possible: in their Snapchat stories, well-known YouTubers such as DagiBee or BibisBeautyPalace report up to 400,000 views on a 10-second snap.

Now, if you offer a B2B service or sell high-end products, Snapchat might not be the best choice. But if you’re looking for a way to engage with a young audience, you should seriously look into Snapchat (or contact me for professional help ).

You have to keep this in mind with your Snapchat marketing

The golden rule of Snapchat is: be relevant.  There are no visible metrics of your snaps, no likes, no comments. Nobody can see the number of your followers, not even you. And also the number of views of your Snaps is only visible to you.

Read More : TikTok Video Downloaders

So make sure your followers want to see your snaps. And talking to her friends about your account. Because the network does not even offer user recommendations based on a Snapchat history at the moment.

So choose carefully what you snap. And consider whether you might accept or implement one of the following tips:

Tip 1:

Grant a look behind the scenes

Snapchat is neither about beautiful pictures nor about pointed texts. Only authenticity counts here.

For example, if you sell products, show your production processes. Or take your community to public events or shootings.

Tip 2:

Use new perspectives regularly

If you’re having a hard time snapping up something new about your brand or business on a regular basis, let someone else do it—like your employees, customers, or most active followers.

One brand that executes this content strategy well is Red Bull (Snapchat username: redbull ). Another athlete regularly greets you on the Snapchat account and gives you authentic insights into their activities.

Tip 3:

Exclusive Snapchat promotions

You are particularly relevant to your community if you offer them something exclusive. So snap voucher codes regularly and involve your followers in promotions.

For example, you can announce a celebrity takeover of your account (a celebrity snaps a tag on behalf of your brand) and have your followers submit ideas/questions via Snap.

Also announce this exclusivity on your other social media profiles to grow your Snapchat community.

Tip 4:

Encourage screenshots

Snapchat encourages user activity primarily because of its scarcity of content. How cool would it be if you took advantage of that for your Snapchat marketing?

Send snaps at irregular intervals that you want your followers to take screenshots of. Encourage them to share these screenshots on their other social media profiles, for example to enter a competition.

For example, you can announce a celebrity takeover of your account (a celebrity snaps a tag on behalf of your brand) and have your followers submit ideas/questions via Snap.

Also announce this exclusivity on your other social media profiles to grow your Snapchat community.

Snapchatters send more than a billion snaps every day. They use the app for an average of 25-30 minutes a day.

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Again, this activity likely accounts for Snapchat’s astronomical valuation of around $20 billion.