Makeup has been in use ever since civilization. Dating back to the Egyptians, women and men used mascara. Cleopatra was the super model of that genre.
The advantages of wearing makeup go beyond the basic visual enhancement, it contributes towards psychological and skin care enhancement.
Makeup, in the past, used to be expensive and thus was used mostly by the royalty and the rich. In the last five decades with the advent of mass production, technology, science makeup has become extremely affordable to everyone.
Companies such as L’Oreal, Estee Lauder, Coty, Unilever, Shiseido, Sephora, Elizabeth Arden, Revlon and many others have created an industry that provides solutions for every budget.
As per Fortune Business Insights the 2020-2021 sales were $34.38 Billions just in North America. Worldwide it topped $500 Billion.
While North America continues to be the leading consumer, Asian consumers are catching up with their spendings as well.
Self Esteem:
Makeup instantly boosts confidence and self-esteem. Spending “ME” time is soothing and elevating.
Appearance:
A world so infatuated with looks and beauty, makeup helps instantly in enhancing one’s look. It allows for a smooth and tonal look.
Fountain of Youth:
Makeup helps Women look younger. It hides blemishes, sunspots, and wrinkles for a more attractive look.
Mental Health:
The confidence and sense of attractiveness creates a positive self-image, and positive attitude that creates happiness which in turn reduces stress.
In workplace, at social events and at home, this happy attitude plays a big role in creating great experiences.
Skin Health:
Big and small companies today focus on health benefits while manufacturing makeup and invest heavily in research.
There are many companies that market “Clean” and “LUXURY” such as ILIA, Alima, Garnier, L”Occitane focus heavily natural ingredients.
A while ago, makeup used to get a bad rap, now it moisturizes the skin, chapped lips, protects it from harmful UV rays, wind and other elements that cause acne, dryness, wrinkles and more.
Affordability:
Makeup prices vary by brand and location of purchase. The range is from a few dollars to thousands of dollars.
While cheap is fine, remember it’s your face and it deserves the best you can afford. Do your research… expensive does not necessarily mean better.
Note cosmetics are not FDA approved, but are FDA Regulated. So read the label, test a product before going all in. One fits all does not always work.
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