What is the Best Time to Post on Instagram? Detailed Guide

What is the best time to post on Instagram? Well, the question is raised by the Instagram audience over and over again. It depends on whom you want to target and where your Instagram followers are located. In a recent survey, we found that the best time to post on Instagram ranges between 9 am to 11 am EST. However, in another survey, we found that this may not be the best time if you have a business account.

Fact is, every Instagram account has followers from different cities, countries, and time zones. So, this is very crucial to find your personalized time to post on Instagram. To get sizable followers on Instagram, you need to create the most compelling content which the audience strives to watch. But if you forget the best time to post, you will probably end up with minimum followers and fewer likes.

Below, we’ve explained various options to find the best time to post on Instagram. So, you can quickly figure out when you can post on Instagram. What you are waiting for, let’s read below.

Some Instagram Guides:

What is the Best Time to Post on Instagram?

To find the right time to post on Instagram in 2020. We’ve surveyed around twelve Instagram posts globally from the account, which has more than one million follows. With this survey, we concluded that this is the best global time to post on Instagram every week.

  • Monday: 6am, 10am, and 10pm EST
  • Tuesday: 2 am, 4 am, and 9 am EST
  • Wednesday: 7 am, 8 am, and 11 pm EST
  • Thursday: 9 am, 12 pm, and 7 pm EST
  • Friday: 5 am, 1 pm, and 3 pm EST
  • Saturday: 11 am, 7 pm, and 8 pm EST
  • Sunday: 7 am, 8 am, and 4 pm EST

This weekly time is considered the best time to post on an average basis. However, if you want better engagement, it’s good to be a little more optimistic and choose the right time to post on Instagram.

Predict the Right Time to Post on Instagram:

Timelines always consider the most important factor to post on Instagram and get maximum attention from the audience. Below, we highlight the best option to choose the right time for updating a feature post on Instagram. So, let’s get started!

1. Experiment with Time and Measure the Results

Calculating the best time to post on Instagram is not easy, but one can experiment by posting their post at different times and checking when they get the maximum likes. It would help you further if you make a spreadsheet and track all your results on it. You can start by picking up five different times in a week. For instance, if you notice that most of the followers are active between 6 pm to pm. Thus, this could be the best time to post your best content.

Moreover, you can schedule your post within this zone, say 6 pm, 7 pm, 8 pm, and so on, to get the maximum likes. Another trick you can follow is to switch the time of your post each day; for instance, if you posted on Monday by 5 pm, then another week, you can post at 6 pm.

2. Find Out Your Top Time Zones & Watch When You Get Maximum Attention

Keep in mind that your Instagram followers are living in different zones of the world where time varies. So, when it comes to choosing the best time to post on Instagram, it is essential to pay some concern over your followers’ time zone. Of course, you can’t predict the time zone on your own in different countries. So, you can take the help of Instagram native analytic tools to find out the optimal posting time for you on Instagram.

Other than this, one can use Instagram insights. This feature tool gives you everything that you ask. With this, you can see where your Instagram followers are located, their age and gender, and the most crucial thing when they are active on Instagram. Here, you need to keep in mind that you need to have an Instagram creator profile or the Instagram business profile to access the Instagram insight.

3. Schedule Your Post on Instagram

Last, if you still can’t find the best time to post on Instagram, then you can schedule your post too. To schedule your post, you can use various scheduling tools that come with some free starter plans. Be sure to take the leverage of these tools at a free trial before you move ahead to buy them.

  • Autogrammer: With this tool, you can schedule your content across three major platforms: Instagram, Facebook, and Twitter.
  • Buffer: you can schedule your post across six social networks and also help with your staging content.
  • Hubspot: This is your multi-facet platform that includes scheduling and other resources to support your business growth.


Predicting the right time to post on Instagram is never so easy before. But now you have these options that help you choose the right time to engage with your audience and get maximum likes and interaction to improve your followers and be in the limelight of Instagram always.

You may also like: