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Look at the graph below, and see how progressive it is.

Contrary to my grade-graph in high school and college, this graph gives an immense sense of relief to everybody associated with it.

The graph shows the growth of eCommerce over the past years and into the future until 2023.

Man, if eCommerce had living & breathing parents, they’d be proud.


eCommerce solutions have changed the face of retail sales by bringing in a liberal level of automation. Everything that you seek today is available at the tip of your finger, the touch of a button, or just a swipe.

All you really have to do is wish, and your wish is its command. Of course, you must also possess the purchasing power; this genie doesn’t need a lamp rubbing – it needs a card swiping.

Now that eCommerce sales are close to 22% of total retail sales, people in business are seizing this opportunity to create their eStore and reach a wider audience.

Here’s what happens when any business owner wishes to set up an eStore.

Since Google search results are considered a viable decision-making factor, every eCommerce platform that ranks on the top is probably the go-to choice.

So, when you type a search query – “Best eCommerce platform,” chances are, you’ll come across a screen with these results.


As a fully-charged business person, my take would be to inspect what Shopify offers, compare it with its close competitors that also rank high on the SERPs, hire a Shopify expert, and have an eStore ready.

Now, here is where our content will make all the difference in your decision.

Craft Commerce vs. Shopify – The Ultimate Champion!

Craft Commerce is not a popular choice because of two reasons;

  • It requires some coding expertise to create a front face of the website. Craft gives an appreciable admin panel, but you will have to build the face of your website from scratch with the help of TWIG. While the DIY crowd might not find it too easy to work with, the developer community is all awe-struck with this platform. So, if you’re considering Craft, chances are, you might have to hire a Craft CMS developer.
  • Be it an eStore or a website – it will take some time and investment to get your website up and running. Unlike its counterparts, Craft doesn’t magically ready the face of your website for you.

On the bright side, if you’re looking for unique solutions, then Craft is your go-to solution.

The fundamental difference between Shopify and Craft Commerce is that the former provides hosted solutions, and the latter lets you own your eStore. Think of it this way, Shopify only lets you rent the house on a monthly basis, only as long as you pay the rent. Craft Commerce lets you own the house for a one-time payment.

Shopify gives you the whole package, a shiny new website, great themes, and a library full of paid plugins for extra features. But it doesn’t let you control the eStore your paid for. It doesn’t let you change core code according to your convenience and restricts a lot of cart control.

So, while you may have the support of a popular eCommerce platform when you choose Shopify, you’re shelling out 2x time the money. When you consider hiring a Craft developer, it basically takes the same amount to set up your eStore and with better functionalities.

Which is more Customizable – Shopify or Craft?

Since Shopify is a hosted platform and Craft Commerce is built on top of Craft CMS, it allows a lot more customization than the former.

Think of it this way – in Shopify, to avail of any functionality that doesn’t come pre-installed or embedded, you will either have to manipulate the code or rely on 3rd party integration for the same.

Craft lets you make significant customizations to your eStore. Why?

Because its code layer is flexible and editable, unlike Shopify, Craft doesn’t impose strict restrictions on changing its code.

So, while you may have to pay an extra sum for the same customization in Shopify, Craft lets you save that money.

The bottom line is – Everything that you might be able to achieve with Craft Commerce either for free or very little, you’ll have to shell extra for the same in Shopify.

How Secure Are These Two Platforms?

Hackers can only hack something that they have either seen before or experienced. Simply put, you can only master something that you’ve either learned before or at least seen it.

When you hire Craft CMS developers, you’re hiring a set of unique coding functions based on your website’s requirements. Shopify, on the other hand, has a set of codes that developers cannot change since one can only host an eStore – making it easy for the lurkers to barge in.

Also, since you can quickly whip up a Shopify eStore, you don’t need to hire a Shopify expert and probably have lax security. So, ultimately, shelling extra money on hiring Craft CMS developers promises security.

How Tricky and Pricy are 3rd-Party Integrations?

Let’s put it this way;

Every essential feature or functionality that you might need is probably already included in Craft CMS or can be efficiently coded.

To add additional features and functionality in Shopify, you can navigate to its magic bag of 3rd party integrations and choose the one best suited. The only drawback is that you will have to pay for these integrations monthly.

In Craft, even if you include 3rd party integrations, you don’t have to spend a lot of money to make your eStore advanced and include all the trending features.

What Are Some Distinguishing Native Features Between The Two Platforms?

To be honest, both these platforms have pretty similar features. Talk about inventory management, choices of payment gateway, or a responsive control panel; both these platforms have these features.

What distinguishes Craft from Shopify is the SEO, content, flexibility, and template generator.

Shopify comes with a set of analytics and SEO that only gives you a non-trendy view of your SEO tasks in action. Craft’s SEOmatic plugin is a wholesome approach to SEO. It includes a plethora of features and updates a change in trend quickly so that digital marketing agencies can jump at the opportunity.

Craft’s flexible customizations are not hidden from the world. Every Craft CMS developer understands this feature’s potential and knows how to leverage it to their advantage.

The Bottom Line – Choose Craft Commerce To Empower Your eStore!

Hiring a Craft CMS developer might seem pricy at first, but when you compare the cost of integrating the various plugins with Shopify and their monthly costs, Craft will seem like the ultimate winner.

In case you still have second thoughts about choosing Craft for your eStore, get in touch with our consulting team to weigh the pros and cons and help you through the process.