optimize website page speed

In case you are building and maintaining a website, page speed is one of the most critical factors. There are multiple theories that affirm that a faster website is directly proportional to the user experience.

With all the businesses going digital, the onus is on the webmasters of the organization to provide a seamless user experience to their potential customers by taking the help of a digital marketing company.

For Mobify, a salesforce company, every 100ms decrease in homepage load speed resulted in a 1.11 percent increase in session-based conversion, resulting in an average annual revenue increase of almost $380,000.

Also, a 100 milliseconds decrease in checkout page load speed amounted to a 1.55 percent increase in session-based conversion, which in turn resulted in an average annual revenue increase of almost $530,000.

Additionally, a slow load gives rise to a negative experience, and a website visitor might refrain even from revisiting the website.

How to fix website page speed issues and increase website traffic:

Time and again, Google has informed the stakeholders that page speed is one of the most critical factors in determining the SERP rankings, which have a significant impact on web traffic.

Hence it becomes imperative that organizations with deeper digital footprints should be mindful of their page load speed even during the website designing phase.

Here’s how you can fix your page speed issues and increase website traffic substantially:

  • Using a file compression tool:

You can use a file compression software application to reduce the size of your CSS, HTML, and JavaScript files by more than 150 bytes.

  • Improving the server response time:

The amount of traffic you receive, the page resources, the software used, and the hosting solution that you use impact the server response time now your website speed up is very necessary. Looking for performance bottlenecks such as slow database queries, slow routing, or lack of adequate memory, and taking necessary steps to fix such issues can have a solid impact on the server response time.

  • Reducing redirects:

If you have many redirects, you will have more HTTP requests on your site, which could result in reduced page speed. The webmaster should also fix broken links, as they can have a massive impact on user experience.

  • Leveraging browser cache:

Browsers cache multiple pieces of information (stylesheets, images, JavaScript files, etc.) so that when a visitor returns to your site, the browser doesn’t have to reload the entire page.

  • Using the content distribution network(CDN):

Content Distribution Networks are server networks that are used to distribute content loads. The copies of your site are stored in multiple, geographically diverse data centres which means that users/site visitors have faster and more reliable access to your site, thus improving the user experience.

  • Optimizing images:

Making sure that your images are not larger than they need to be, that they are in the correct file format (PNGs are generally better for graphics with less than 16 colors while JPEGs are usually better for photographic images) and that they are duly compressed.

You can use the CSS sprites to create a template for images that you frequently use on your sites, such as buttons & icons. CSS sprites integrate your images into one large image that loads all at once (which means fewer HTTP requests) and then displays only the sections that you want to show. Such practice implies that you save load time by not allowing users to wait for multiple images to load.

Pro Tip: Now that you’re well-versed in the many approaches for optimizing WordPress sites for speed, it’s time to put them into action. All of the WordPress website optimization strategies we’ve covered here have been learned through time and have always worked as intended. Before adopting these procedures, keep in mind that they are common ways, and each project has its own unique characteristics. So, select your tactics wisely based on the complexity degree of your website.


Google’s algorithm takes into account the overall speed of the website and page loading time, making page speed optimization vital if you wish to stand a chance of ranking higher in the SERPs. Hence it would help if you consider page load speed quite seriously.