Insurance agents can always use fresh sales leads and having an email list can bring new sales without investing too much money and effort. Staying in touch with prospects and clients is vital for a successful insurance sale. Email marketing allows you to establish and maintain communication with the client throughout the sale process. Keep in mind that most people looking to buy insurance will likely compare their alternatives and take their time before buying it. With the help of a targeted email lead list, you can keep the customer engaged throughout the insurance buying process, and increase your chances of making a sale. However, using email to maintain communication is just one way you can use email marketing to boost sales. This article will help you understand the importance of having an email lead list for insurance agents, so read on.
Email leads list allows you to personalize offers for different leads and prospects
Once you have an Email leads list, you can create personalized recommendations for clients likely to purchase the offer. Keep in mind that while a generalized bulk email might get the message across, you should still segment the email leads into hot, warm and cold leads and create separate emails for each of them. Doing this increases your chances of landing a sale because personalized offers for leads at different stages of the purchase process will engage them a lot more than a generalized message. Sending customized emails helps build lasting relationships with clients, and according to research, clients prefer receiving personalized emails instead of generalized ones. As long as you have a targeted email list from a lead generation company such as List Giant segmenting the list will help you personalize your email marketing campaign and produce better results.
Using an email lead list allows for better communication
As mentioned above, an email leads list will enable you to create segmentation and send personalized offers. When a message is personalized, it is likely to get a response from the client, unlike a generalized TV ad that does not speak to the customer on the same level. Even if it is a generalized bulk email, you can create it so the customer feels like you are talking exclusively to them. When the customer feels like you are communicating with them directly, the chances of them clicking your call-to-action button increases
Apart from sending emails to leads, you can also use existing policyholders’ email addresses to send them updates or inform them about upgrades.
You can easily measure the success of your email marketing campaign
The most significant benefit of email marketing using email lead lists is that you can measure your marketing campaign’s performance. Unlike a postcard or direct mail, email marketing allows you to view click-through rate, open rate, as well as response rate. Not only does this tell you how well your current email campaign is doing, but it also helps you modify and improve your email marketing strategy for the future. For example, if a particular type of email offer is getting exceptional click and response rates, you can try to use the offer more often when sending emails to leads in the future.
Email marketing has been around for decades, and it is a timeless marketing platform that can yield phenomenal results if used properly.