Jason derulo

Are you looking for the top 20 most-followed people on Instagram? Well, here you’ll get the details about every person that is on the list.  Whether you’re looking for personal posts, family pictures, or something inspiring, these people start with at least 200 million followers, and almost everyone on this top 20 list has at least 100 million followers. That’s quite a milestone.

Most Followed People On Instagram

With that being said, here’s the list:

More Most Popular People Guide:

Top 20 Most Followed People On Instagram:

1. Cristiano Ronaldo

Cristiano Ronaldo stands at the top of Instagram. You may even crown him the king of Instagram at this point, with over 256 million followers growing each day. He is the most successful football player from Portuguese. Similarly, he is often dubbed as a ‘dream celebrity’ for any brands (especially Sports) for endorsement.

Cristiano Ronaldo

Correlatively, he earns anywhere between $450,000 to around $800,000 per sponsored post. Ronaldo has a knack for promotions and seems to understand how to present the content to his followers. Hence, scrolling his feed is always an interesting activity.

2. Ariana Grande

If Cristiano Ronaldo is the king, then Ariana Grande should certainly be crowned queen of Instagram. She has over 217 million followers on Instagram and is still counting. She is one of the most mainstream singers with several awards and hit-singles under her bag. She earns around $400,000 to $750,000 per sponsored post easily. If you can get her to mention you, you will see a huge rise in the number of followers.

Ariana Grande

Although there are promotions and whatnot, her feed is also full of selfies that keep us connected and grounded in her reality. So, for any fan out there, it is the ultimate place.

3. The Rock

Dwayne, “The Rock” Johnson, has over 213 million Instagram followers that love the guy. He has a personality, and you can clearly see it on the feed. From collaborating with others to being a fitness model, there is a lot that  The Rock brings to the table. You will see him with various promotions or just enjoying his life. Either way, he brings a personality and ‘zeal’ to his feed that distinguishes him.

The Rock

Relatively, he earns around $380,000 to $640,000 per sponsored post easily. Although he is a highly celebrated actor and WWE superstar, you will mostly see his feed full of personal and professional things.

4. Kylie Jenner

Kylie Jenner has been an inspiration for women and is the one responsible for the aesthetic medicine revolution, we might say. She owns Kylie Cosmetics, and we’ve seen her grow. Although she appeared in Keeping Up With The Kardashians, she has come a long way. With over 211 million followers, she charges around $1 million per post on Instagram. She has even earned more than $1.3 million on a single Instagram post. Of course, her average earning per post is anywhere from $375K to $625K.

Kylie Jenner

Of course, it is also thanks to her understanding of Social media. She always understood these platforms’ potential and has primarily used them as the medium for her advertisements.

5. Selena Gomez

With over 205 million followers on Instagram, Selena Gomez stands strongly in the fifth position. While most celebrities fail to gain high engagement rates, it seems like Selena Gomez is more open to interacting with people. She has an over 2% engagement rate, which is quite a lot for a celebrated personality.

Selena Gomez -Most Followed People On Instagram

Although she is now a founder of cosmetics herself, she doesn’t just promote that. She earns around $360,000 to $620,000 per post, on average. You will see her sharing mostly fashion and luxury items. From magazine covers to simple picture clicks, she has it all.

6. Kim Kardashian

You will find many family members of Kardashians, like Kylie Jenner, on the list. However, Kim Kardashian should be celebrated more like the one who put them in the spotlight. She used to have 200 million followers, but now it seems to be growing at 201 million and counting. Following in the footsteps of Kylie, she launched her own cosmetic brand, as well.

Kim Kardashian

She is a fine example of no publicity is bad publicity. After all, she has consistently received both good and bad spotlight throughout her presence and fame. The beauty isn’t afraid to flaunt her veracious self and earns $350,000 to $600,000 per post.

7. Lionel Messi

Lionel Messi, popularly known as Leo Messi, has around 179 million Instagram followers. He has consistently been rising to fame and often bid against Ronaldo. After all, he also originates from the football world.

Lionel Messi

Much like the King Of Instagram, he is a dream for various brands to sign and endorse. He has had a long-term partnership with Lays and seems to be quite a popular personality. However, he is not as regular on Instagram, which might be why he is so far down on the list.

Still, he earns anywhere between $320,000 to $530,000 per post, on average.

8. Beyoncé

Let’s make one thing clear, having more followers on Instagram is not the way to gauge someone’s stardom. Because Beyonce is far down on the list, she has been the most celebrated and world-famous personality! With millions of records and even a Netflix movie about her, she is certainly worthy of being called the queen.

Beyoncé -Most Followed People On Instagram

Yet, she falls a little short on the list of followers at 162 million. If you compare it to the top charts, that’s low! But if you compare it to other celebrities, that still makes her among the top 10. And she earns anywhere between $300,000 to $500,000 for posts.

9. Justin Bieber

It doesn’t matter how much hate Justin Bieber has received over the years. Fans still love him. He is still among the top accounts on Instagram with over 159 million followers. His content is different, and he might stand out from it. After all, you won’t see him promoting too much of anything, except that the page is about him.

Justin Bieber

Still, popular brands reach out to him to make posts for his extensive list of followers. He earns anywhere between $285,000 to almost $500,000 per post.

10. Kendall Jenner

Kendall Jenner is another one of the Kardashians on the list, she is the sister of Kylie Jenner, so you’d expect her to follow ahead with the popularity. Yes, she falls among the Top 20 most-followed Instagram accounts. She has around 149 million followers, and that’s a significant growth from around 140 million followers she had last year. Hence, she raised higher on the list.

Kendall Jenner

Kendall Jenner has been a model and usually works with collaboration posts. She earns around $270,000 to $500,000 per post. As a model, she has collaborated with several popular brands.

11. Neymar Jr

Football seems like a perfect sport if you want to get more followers on Instagram. After Cristiano Ronaldo and Leo Messi, Neymar is the third highest followed athlete among the 20 most followed Instagram Accounts. He is closing the 150 million mark. Currently, he has 145 million followers. But of course, he seems to have a unique personality on Instagram, as well.

Neymar Jr -Most Followed People On Instagram

If you check out his posts, you will see him sharing everything from his life and experience to things he likes or loves. Even brand endorsements are on-point. He earns around $270,000 to $480,000 per sponsored post easily.

12. Taylor Swift

Taylor is another award-winning singer on the list with a wide array of achievements. From hit singles to breaking the billboard charts, even controversies, or becoming a voice of feminism, there’s a lot she has going. She ties with Neymar Jr, almost, with around 145 million followers. She earns around $275,000 to $460,000 on average on her posts. However, it doesn’t seem like it’s much about earning or staying active for her.

Taylor Swift

Instagram is just another place for Taylor Swift where she can show herself. Of course, if you like to see her in various getups, the Instagram account is the place.

13. Jennifer Lopez

J.lo or Jennifer Lopez isn’t just the most followed but also has a popular tag running with her name by Instagram followers. You can compare her to Dwayne The Rock Johnson, as far as her content goes. It is exciting, fun, and often upbeat. As she is a very successful businesswoman, she has been an inspiration for many around the globe.

Jennifer Lopez

Almost every girl on this planet wants to learn about her fitness secrets. Hence, she often posts content regarding that. Of course, you will notice a more motherly side with consistent updates of her family through posts. However, she earns $250,000 to $420,000 on average through her posts (per post).

14. Nicki Minaj

Instagram followers seem to love singers. This list will be full of it, but there’s also a rapper making it to the list. That’s none other than Nicki Minaj! It’s adorable to see her posts, to say the least, while being a savage queen, she will take you to the old school Instagram Account. Hence, you will feel like just another regular person is making posts and sharing feeds. That’s what makes her Instagram account so good.

Nicki Minaj -Most Followed People On Instagram

She endorses various luxury products and is one of the award-winning personalities on the list. She earns around $250,000 to $400,000 per sponsored post as the top account on the list. With over 128 million followers, she is going strong.

15. Khloe Kardashian

Of course, another Kardashian among the list of top 20 most followed celebrities on the list. Here, you have Khloe Kardashian with over 128 million followers. She earns an average of $230,000 to $400,000 for her posts. With a tie-up to Kylie Jenner, you will see her promoting her brand, as well. Khloe also has an original brand.

Khloe Kardashian

Her posts range from modeling to quotes, even family or scenery. Overall, it’s quite lovely, and you see a side of Khloe Kardashian that the media will never show. Her social media presence is quite appealing, as well.

16. Miley Cyrus

Miley Cyrus is among the most celebrated personalities. She was one Hannah Montana Of Disney and has crossed several top charts while in that limelight. Although it could be a little heartbreaking to see how much the star has changed, she is still quite motivating and inspirational. With her array of controversies, she uses her Social Media primarily for promotion, especially Instagram.

Miley Cyrus -Most Followed People On Instagram

She has steady maintenance of 121 million followers on Instagram. While she primarily uses it to promote herself, you can also see some throwbacks, rare but still available. She earns around $225,000 to almost $375,000 per post among the top 20 most-followed Instagram accounts.

17. Katy Perry

Katy Perry is another top singer on the list that Instagram followers love too much. She has over 111 million followers, and all of them seem to admire her. Katy knows the power of Social Media, and you will see her sharing life stories, personal experiences, or making marketing efforts.

Katy Perry

She is one of the people on the list who is truly exploring the potential of Instagram more as a ‘content maker’ than a ‘celebrity,’ and it shows. She earns anywhere between $200,000 to $350,000 per post on average.

18. Kourtney Kardashian

Kourtney Kardashian is another star from Keeping Up With Kardashians, making it one of the top 20 most-followed accounts on Instagram. The diva shares everything from fashion posts to family pictures. She is a part of the fashion and retail industry. On Instagram, she earns around $200,000 to $360,000, which is remarkable.

Kourtney Kardashian

She has around 108 million followers, and while Diva knows how to flaunt her beauty, her active stories keep the audience engaged.

19. Kevin Hart

You might know Kevin Hart from Jumanji or The Modern Family. Mostly known as an actor and stand-up comedian, he is among the top 20 most followed celebrities on Instagram. Of course, even his followers pass the 100 million mark, at 103 million followers. If you check his posts, you will see that these are more like a model’s feed. However, there is a mix of casual daily life happenings.

Kevin Hart -Most Followed People On Instagram

As a popular personality, while he promotes other brands, he prefers to promote personal collection by collaborating with other brands. Still, he manages to have a steady flow of around $400,000 to $500,000 per post. Despite lower followers, that’s quite a high reward. This means that if he had as many followers as Kylie or other celebrities, he could’ve been way higher.

20. Demi Lovato

Ellen DeGeneres would’ve been on the list, but it seems like Demi Lovato has significantly overwhelmed and surpassed the previous position holder. Now, she is among the top 20 most followed celebrities and singers with around 97.5 million followers. She is closing in on that 100 million milestones.

Demi Lovato

From hottest selfies to political promotions, Demi Lovato might be the boldest one on the list. She isn’t afraid to make posts about what she believes in. That’s not all! The diva singer certainly knows her limits and bounds. There have been some significant changes in the tides of her Instagram account. It used to be more about her. Now it’s more about people.

She also has the highest return on her post, with around $450,000 per post.

Frequently Asked Questions:


What Are The Pages With Most Followers That Aren’t People?

These three would be among the top 20 most-followed Instagram accounts if they were people. However, as these are just Instagram accounts, you have:

  • Instagram
  • National Geography
  • Nike


Who Are The Top Five Most Followed Athletes On Instagram?

  • Cristiano Ronaldo
  • Leo Messi
  • Neymar Jr
  • Lebron James
  • Virat Kohli


Who Is The Highest Paid Person On Instagram?

If we talk about just Instagram, it’s quite evident that Ronaldo would take the lead anytime, any day. However, if we consider the money they also get for making a post, Kylie Jenner is the highest-paid celebrity on the list, with over 1 million USD per post on her social media.


Did Kylie Jenner Earn 1 Million From Instagram Post?

Yes. One of her posts has managed to earn over 1.3 million once. It was from reach and over 200 million followers. Since then, Kylie has very much increased her rates for making posts on Instagram.



That wraps up the list of every account that would be on the top 20. If you want to keep tabs on your favorite celebrity, family, or anything else related to their lift, Instagram is a free platform. We’ve tried to cover up some other interesting facts and reasons to follow them. We hope that you loved the list, and yes, there have been some surprising changes. You can expect the list to change once again by next time, and we might be including another rising star. For now, that’s all! So go ahead and follow them to your heart’s content!

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